In 1845 Bernardino Branca created Fernet-Branca soon to become the world-famous bitter._ The rich sensations are thanks to the dozens of herbs and spices picked in 4 continents. The secret of a recipe Branca wisely cherished for over five generations. The fragrance of oak barrels perfectly balanced blend of flavors matured for twelve months. The superbly bitter taste of Fernet-Branca begins here. Take your time relish its qualities._Although originally Fernet was mainly served with water or soda now (since late eighties) the most common preparation is with Coca-Cola: A tall glass with several ice cubes is filled about 1/10 full with Fernet and then Coke is slowly added.Fernet has been popular for the past couple of decades in the Czech Republic where it is served as a shot or over ice with tonic water a mixture affectionately called "Bavorske Pivo" (Bavarian Beer) or "Bavorek." The drink has been popular in San Francisco since before Prohibition; its recent surge in popularity is the subject of a 2005 SF Weekly article and as of 2008 San Francisco accounted for 25% of US consumption. Local bars often serve Fernet as a shot followed by a ginger ale chaser.